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At MasterJack, we’re dedicated to delivering digital marketing solutions to our New Zealand clients. In our quest to provide the best services, we conducted extensive research and compared numerous email marketing platforms. After thorough analysis and careful consideration, we confidently selected Vision6 as our preferred tool.

Man sitting at an office desk on a laptop

AUOur choice wasn’t made lightly – we evaluated Vision6 against industry leaders such as MailChimp, Klaviyo, Constant Contact, HubSpot, and ActiveCampaign. This comprehensive comparison reinforced our decision, highlighting Vision6’s unique strengths for our agency and clients’ needs. Here’s why Vision6 stands out as our top choice:

  1. Robust features. As a content agency, we need a platform that can handle complex campaigns. Vision6 offers powerful automation, segmentation, and personalisation features.
  2. User-friendly. An intuitive drag-and-drop email builder makes it easy to create visually appealing, responsive emails quickly. This efficiency allows us to focus more on strategy and less on technical implementation.
  3. Compliance and data security. Being a New Zealand-based agency, we prioritise data protection. Vision6’s commitment to data security and compliance with privacy laws gives us and our clients peace of mind.
  4. Google-friendly practices. Vision6 adheres to best practices that align with Google’s guidelines for email marketing. This helps ensure our clients’ emails have the best chance of reaching their audience’s inboxes and avoiding spam folders.
  5. Comprehensive analytics. The platform provides in-depth reporting and analytics, allowing us to track campaign performance, optimise our strategies, and demonstrate clear ROI to our clients.
  6. MasterJack as a Vision6 reseller. We’re proud to say that MasterJack is an official reseller of Vision6. This partnership brings additional benefits to our clients:
    • Competitive pricing: We can offer Vision6’s services at favourable rates.
    • Streamlined support: As a reseller, we have direct channels to Vision6’s support team, which allows faster resolution of technical issues.
    • Customised solutions: We can tailor Vision6’s features to meet the specific needs of each client’s industry and goals. It integrates with many other digital marketing tools.
    • Regular updates and training: We receive priority access to new features and training, keeping our team at the forefront of email marketing best practices.

Our choice of Vision6 comes after a thorough comparison with other leading email marketing platforms, and while each platform has its strengths, we found Vision6 to be the best fit for our agency and clients’ needs.

MailChimp (Intuit):

  • User-friendly interface
  • Strong automation features, but limited in lower-tier plans
  • Wide range of integrations
  • Decent analytics and reporting
  • Can become expensive as your list grows
  • Less advanced segmentation compared to some competitors
  • Intuit purchased MailChimp in 2021 for $12billion, hence the price increases
  • Free plan: Up to 2,000 contacts and 10,000 sends per month
  • Paid plans: Start around $11/month, increasing with more contacts and features

Klaviyo:

  • Specialised for e-commerce
  • Advanced segmentation and personalisation
  • Powerful automation workflows
  • Deep integration with e-commerce platforms, which may not suit all businesses
  • Steep learning curve for beginners
  • Higher pricing, especially for larger lists
  • A percentage of the company is owned by Shopify
  • No free plan
  • Paid plans: Start around $20/month for up to 500 contacts, scaling up significantly with more contacts

Constant Contact:

  • Simple, intuitive interface
  • Good for beginners but fewer advanced features for experienced marketers
  • Basic automation features, but limited compared to others
  • Event management tools
  • Solid customer support
  • Can be pricier than some competitors for similar features
  • No free plan (but offers a 60-day free trial)
  • Paid plans: Start around $20/month for up to 500 contacts, increasing with more contacts

Vision6 (Constant Contact):

  • Australian-based platform, which means lesser name recognition outside of Australia/New Zealand
  • Strong focus on data privacy and compliance
  • Drag-and-drop email builder
  • SMS marketing capabilities
  • Automated workflows and segmentation
  • Good integration options
  • Includes survey and form creation tools
  • Pricing scales with the number of contacts and features; custom enterprise solutions available
  • Fewer third-party integrations compared to some global competitors
  • Some advanced features may require higher-tier plans
  • Constant Contact purchased Vision6 in 2022 but is continuing it as a separate platform, still maintaining its focus on the Australasian market and compliance with Australian privacy laws
  • Paid plans: Start around AU$11/month

HubSpot:

  • Part of a larger CRM platform, which might be overly complex for those needing just email marketing
  • Strong lead scoring and management
  • Advanced automation and personalisation
  • Comprehensive analytics
  • Higher pricing, but offers an all-in-one solution, which can be expensive, especially for small businesses
  • Free plan is quite limited in features
  • Marketing Hub plans (including email): Start at $45/month, but can go up to $3,200/month for enterprise solutions

ActiveCampaign:

  • Advanced automation capabilities
  • CRM features included
  • Powerful segmentation options
  • Machine learning for predictive sending
  • Good balance of features and pricing
  • User interface can be complex for beginners
  • Some users report deliverability issues
  • Higher-tier plans needed for more advanced features
  • No free plan
  • Paid plans: Start around $15/month for up to 500 contacts, with prices increasing for more contacts and advanced features

At MasterJack, we’ve structured our services to provide maximum value to our clients. Most of our clients appreciate that the cost of Vision6 is seamlessly included in their monthly content marketing package, offering a solution without additional fees.

However, we understand that a business’s needs can change. If a client discontinues content marketing services with us or moves to a different provider, we ensure a smooth transition. We take care to export and download all their information and database from Vision6, providing it to the client in a format that can be easily re-uploaded to another platform or securely stored for future use. This commitment to data portability and ownership demonstrates our dedication to our client’s long-term success, even if our professional relationship changes.

Whether you’re a small local business or a growing enterprise, our expertise with Vision6 can help elevate your email marketing strategy, improve engagement, and drive accurate results for your business. Give us a call to discuss whether our packages can work for you.