CONTENT SERVICES
We fill the gap between your business and the audience you’re talking to.
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(More engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collaboration)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
Let’s start a conversation
Colour psychology in content
Words are powerful, but colours speak volumes without saying a thing. Colour choices have a subtle yet significant impact on audience perception and behaviour - colour psychology.Colour is more than just a visual element; it's a silent communicator that can evoke...
Social proof in content marketing
Consumers are bombarded online with choices, and social proof has become a powerful tool in content marketing. We’ve seen firsthand how leveraging social proof can significantly enhance trust, credibility, and, ultimately, conversions. This article delves into the...
Mindfulness in the pre-holiday business rush
As we approach the end of the year, there's a familiar rhythm in the business world. It's that mix of frantic energy to finish projects and the looming quiet period ahead. You know, the one where clients disappear to beaches and baches, leaving your income stream to...
The psychology of storytelling in content marketing
Storytelling is both an art and a science. At MasterJack, we regularly transform ordinary content into compelling marketing assets that resonate with audiences and drive measurable results. This article delves into the psychological underpinnings of storytelling and...
Survive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra "survive to '25". It's a sentiment that reflects the hope for better days ahead but also the challenge of navigating the current landscape. We've...
Harnessing the quirks of human decision-making
Understanding the intricacies of human psychology is beneficial—it's essential. At MasterJack, we've long recognised that the key to creating truly effective content lies in understanding and leveraging cognitive biases. These mental shortcuts that influence...