We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
Marketing on a budget: Smart strategies for small to medium businesses
As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned...
The gold is in the follow-up question
In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan - to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention to...
Content Strategy: Pillars and Clusters
You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to...
KPIs are dead: long live personal goals
A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...
Six sneaky red flags to watch out for: Agencies
You know what’s a red flag? When they don’t get along with your family and friends. Oh, I mean, let's talk business - red flags to look out for with your marketing agency.Almost anything can come with a red flag, including agencies. And there's nothing worse than...
Who is your audience?
Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience –...