We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
How to use AI to create content that sounds like you
AI is the new kid on the block that everyone's talking about, or perhaps, for some of us, we’re a little over talking about it. But here's the million-dollar question: how do you get AI to write in your brand's voice without sounding like, well, a robot?When...
Statistics speak when people don’t
Why should you bother investigating your marketing statistics? Well, people around you tend to tell you what you want to hear. Customers will give compliments if they like your product/service, but if they don’t, often you won’t hear a thing about it. So here you are,...
Why MasterJack chooses Vision6 for email marketing
At MasterJack, we're dedicated to delivering digital marketing solutions to our New Zealand clients. In our quest to provide the best services, we conducted extensive research and compared numerous email marketing platforms. After thorough analysis and careful...
What I learned at the NZ Social Media Forum
Last month, Lisa and I attended the Brightstar NZ Social Media Forum, chaired by Loren Tomlinson of The Social Collective and sponsored by yours truly (for clarification: MasterJack, not me). The two-day conference featured presentations from various social media...
When should you send, publish and post? And how often?
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
Companies that thrived during a recession (and how they did it)
New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small...