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Grow your business in lockdown – part 1
New marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the webinar here. What are the challenges? Face to face is best, but not always...
The word “busy”
Busy - it’s a phrase I’ve been using a lot lately, when someone asks, “How are you?” my go-to-answer has been “Busy!” The dictionary has ‘similar’ words associated with busy in the negative... Busy (bizi) Adjective: having a great deal to do – hard-pressed / time-poor...
Perspective is power
One person will see the Willow tree as protection from the sun, another, will see the shade it provides as cold and unwelcoming. Another will see the Willow tree as an obstacle in their way, yet one will stop to appreciate its beauty, and yet another wouldn’t even...
The Customer is no Longer King
In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital...
Help your business in lockdown
At the time of writing this article, we’re about to go back into Level 3 lockdown in Auckland. As much as I hope it’s the last time, there’s every chance that this will become a recurring situation. So when it’s all shut, and the only businesses doing well are the...
Do what you can, then ask for help
Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it. The New Zealand 4-level Covid-19 alert system specifies public health and social measure to be taken against Covid-19. But there’s another system in play for New...
Time is free, but it’s priceless.
You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it, you can never get it back. “All these years, you’ve lived but you’ve never had a life.” In the movie Age of Adaline, the main character gets stuck being the same age...
What makes a good website?
First up, why should you have a website?To generate business and establish credibility. Secondly, why should it look good?Because it can often be a first impression or determine the difference between a new customer and a lost opportunity. So how do you tell the...
Branding is your silent ambassador
A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Have a look at your branding. What does a potential customer see if they know nothing else about you? “Brand is the sum total of...
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