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Imposter Syndrome
I have a few areas in my life where I call myself a leader or an expert, and sometimes, it feels like a big label to live up to (imposter syndrome). Every now and then I’ll find myself on a roller coaster of self-doubt and then a great result, which in the end was...
Is being hard on yourself, too hard?
There’s that old saying “you are your own worst critic”, usually it’s something we get told when we deny we did a good job. And at that point, do you believe them? Or are you still convinced ‘it’ wasn’t good enough? We all exist within a little bubble we have created...
How to market during a recession
We’re facing a downturn. Yup. Did that. Said it out loud. Quick, touch some wood so it doesn’t happen. Wait, maybe you touch it so it does happen. Doh. According to forecasts from Infometrics, the New Zealand economy “might just be able to avoid a recession”. Even if...
MasterJack’s monthly marketing tips
Firstly, an introduction: For nearly five years Gilligan Sheppard have been offering marketing services, however, communicating that offer without confusion has been a little… confusing. Do we just do GS marketing? Is it just for GS clients? In short, no and no. “A...
2022 Marketing To-do List
It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a...
Grow your business in lockdown – part 4
Webcam selling confidence Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the fourth webinar here. What are the challenges? Customers want a professional...
Mind your language
For a word to qualify as a swear word, it must have the potential to offend. They come from taboo topics – death, disease, excrement, and sex – uncomfortable conversation. So be warned, if you continue reading, there is possibly offensive language used. Context plays...
Grow your business in lockdown – part 3
Confident phone selling Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the third webinar here. What are the challenges? Sometimes face to faceSometimes via...
Grow your business in lockdown – part 2
Online marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the second webinar here. What are the challenges? We can't always reach people...
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