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2022 Marketing To-do List
It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a...
Grow your business in lockdown. Part four of four.
Webcam selling confidence Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the fourth webinar here. What are the challenges? Customers want a professional...
Mind your language
For a word to qualify as a swear word, it must have the potential to offend. They come from taboo topics – death, disease, excrement, and sex – uncomfortable conversation. So be warned, if you continue reading, there is possibly offensive language used. Context plays...
Grow your business in lockdown: Part three of four.
Confident phone selling Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the third webinar here. What are the challenges? Sometimes face to faceSometimes via...
Grow your business in lockdown: Part two of four.
Online marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the second webinar here. What are the challenges? We can't always reach people...
Grow your business in lockdown: Part one of four.
New marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the webinar here. What are the challenges? Face to face is best, but not always...
The word “busy” – Bad, rude or a warning sign?
Busy - it’s a phrase I’ve been using a lot lately, when someone asks, “How are you?” my go-to-answer has been “Busy!” The dictionary has ‘similar’ words associated with busy in the negative... Busy (bizi) Adjective: having a great deal to do – hard-pressed / time-poor...
Perspective is power
One person will see the Willow tree as protection from the sun, another, will see the shade it provides as cold and unwelcoming. Another will see the Willow tree as an obstacle in their way, yet one will stop to appreciate its beauty, and yet another wouldn’t even...
The Customer is no Longer King
In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital...
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