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The psychology of good website content
As “the eyes are the windows of the soul”, a website is a look into a business. A website with basic information and a phone number is no longer enough. You only have 10-20 seconds to connect with potential customers through a screen and convince them to keep reading....
Getting your website content-marketing ready
Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? There are a few things you need to be clear of when crafting your website… Firstly, define the goals...
Caught up in a fast-paced world
Monday morning begins. The predictable annoyance of the alarm clock melody pulls me out of bed, and muscle memory takes charge. There’s no time to spare. Two outfit changes and a coffee down the hatch. The door shuts behind me as I quickly jog my three tote bags to...
Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
Three little letters
Y E S. Three little letters can change your life's course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say – especially...
Juggling and balancing different hats
No matter the weather, today I shall wear a hat. Though not just one but many. I’m sure you’ve heard the old saying, “Business owners wear many hats”, well, the same goes for marketers. My days in the industry are still young, with just three years under my belt, but...
Content marketing: a trust strategy
Nearly every business knows they need to do some form of marketing if they want growth. I’ve always said that word-of-mouth is the best form of marketing. Of course, then when someone hears about your business, to check it out further they’re gonna Google you. Do your...
Stop procrastinating. Be like Nike.
We are halfway through the year and about 180 days away from the next one, Christmas trees start going up in three months, and January’s intentions have been brought to my attention again. It sinks in, the thief that time really is. When you know what you want, do you...
What is a content strategy?
Throughout the lockdowns, businesses quickly realised they needed to be online to survive. SEO keywords were the quick fix to reach the top of search results. And now, it’s becoming more evident that good content that includes keywords is far more powerful because it...
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