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The gold is in the follow-up question
In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan - to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention to...
Content Strategy: Pillars and Clusters
You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to...
KPIs are dead: long live personal goals
A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...
Six sneaky red flags to watch out for: Agencies
You know what’s a red flag? When they don’t get along with your family and friends. Oh, I mean, let's talk business - red flags to look out for with your marketing agency.Almost anything can come with a red flag, including agencies. And there's nothing worse than...
Who is your audience?
Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience –...
The psychology of good website content
As “the eyes are the windows of the soul”, a website is a look into a business. A website with basic information and a phone number is no longer enough. You only have 10-20 seconds to connect with potential customers through a screen and convince them to keep reading....
Getting your website content-marketing ready
Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? There are a few things you need to be clear of when crafting your website… Firstly, define the goals...
Caught up in a fast-paced world
Monday morning begins. The predictable annoyance of the alarm clock melody pulls me out of bed, and muscle memory takes charge. There’s no time to spare. Two outfit changes and a coffee down the hatch. The door shuts behind me as I quickly jog my three tote bags to...
Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
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