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The power of sharing
Why giving away your intellectual property can be your greatest business strategy. Remember when our parents taught us the importance of sharing? That simple lesson, often illustrated with shared toys or split snacks, was more than just a way to keep peace in the...
My whirlwind time with MasterJack
I left my home in Scotland in August last year to visit my partner on his working holiday in Australia. We planned three months of travelling down Australia’s east coast, and then I would be home in time for Christmas and my 25th birthday. Well, it’s almost a year...
How to use AI to create content that sounds like you
AI is the new kid on the block that everyone's talking about, or perhaps, for some of us, we’re a little over talking about it. But here's the million-dollar question: how do you get AI to write in your brand's voice without sounding like, well, a robot?When...
Statistics speak when people don’t
Why should you bother investigating your marketing statistics? Well, people around you tend to tell you what you want to hear. Customers will give compliments if they like your product/service, but if they don’t, often you won’t hear a thing about it. So here you are,...
Why MasterJack chooses Vision6 for email marketing
At MasterJack, we're dedicated to delivering digital marketing solutions to our New Zealand clients. In our quest to provide the best services, we conducted extensive research and compared numerous email marketing platforms. After thorough analysis and careful...
What I learned at the NZ Social Media Forum
Last month, Lisa and I attended the Brightstar NZ Social Media Forum, chaired by Loren Tomlinson of The Social Collective and sponsored by yours truly (for clarification: MasterJack, not me). The two-day conference featured presentations from various social media...
When should you send, publish and post? And how often?
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
Companies that thrived during a recession (and how they did it)
New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small...
Marketing your business this winter
It’s officially winter! Like every new season, brands face new challenges in staying ahead of trends and ensuring customer loyalty. Winter marketing campaigns in the US and UK are often centred around Christmas, but without the classic symbols of snow and Santa Claus...
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