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When should you send, publish and post? And how often?
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
Companies that thrived during a recession (and how they did it)
New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small...
Marketing your business this winter
It’s officially winter! Like every new season, brands face new challenges in staying ahead of trends and ensuring customer loyalty. Winter marketing campaigns in the US and UK are often centred around Christmas, but without the classic symbols of snow and Santa Claus...
Which social media channel should you be on?
There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 3.07 billion monthly active users YouTube’s potential advertising reach...
How to write effective emails
Email has become an indispensable tool for business communication in today's digital age. However, crafting effective emails that get your message across and elicit the desired response can be challenging. This article provides some practical tips and psychological...
Business growth through networking
Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing...
Why newsletters? And how to set one up
Hopefully, by now, you’re writing content for your audience, keeping your website updated, and appearing in Google search results. So why would you also send a newsletter to your database? Quite frankly, if you’ve already got the content, why wouldn’t you? Newsletters...
Language, keywords, and Google results
If you spend time writing an article, it makes sense to get as much as you can from it. Ideally, it would connect to your desired audience and contain just the right keywords so that Google lists it on page one. That’s the ideal, but how do you make it happen? Let’s...
How to write an article
It's a good question, how to write an article, and hopefully by now, with this series on content marketing (you’ve just started reading #5) you’ve boarded the content marketing train. Content marketing answers your audience’s questions and helps you build trust,...
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