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The psychology of storytelling in content marketing
Storytelling is both an art and a science. At MasterJack, we regularly transform ordinary content into compelling marketing assets that resonate with audiences and drive measurable results. This article delves into the psychological underpinnings of storytelling and...
Survive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra "survive to '25". It's a sentiment that reflects the hope for better days ahead but also the challenge of navigating the current landscape. We've...
Harnessing the quirks of human decision-making
Understanding the intricacies of human psychology is beneficial—it's essential. At MasterJack, we've long recognised that the key to creating truly effective content lies in understanding and leveraging cognitive biases. These mental shortcuts that influence...
Benefits of Content Marketing
It’s been a year-long journey of writing this article series – all so that you can do yourself, what we get paid to do. And often the comment about this DIY content marketing series is “Why would you teach people how to do it themselves?” and “Won’t you lose clients...
Client retention is your secret weapon.
It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren't just a nice-to-have; they’re a must-have for any business looking to thrive.Person-to-person...
AI in content writing: A powerful tool, not a magic wand
Artificial Intelligence has undoubtedly revolutionised the content writing landscape, offering a myriad of possibilities for creators and marketers. I am constantly asked how busy we are at MasterJack because people seem to believe that AI will slow our business down....
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...
The power of sharing
Why giving away your intellectual property can be your greatest business strategy. Remember when our parents taught us the importance of sharing? That simple lesson, often illustrated with shared toys or split snacks, was more than just a way to keep peace in the...
My whirlwind time with MasterJack
I left my home in Scotland in August last year to visit my partner on his working holiday in Australia. We planned three months of travelling down Australia’s east coast, and then I would be home in time for Christmas and my 25th birthday. Well, it’s almost a year...
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