09 281 5146

OUR Blog

We send a newsletter every month, so if you want to be the first to receive our marketing insights, subscribe below.

It’s harder to get noticed

It’s harder to get noticed

Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...

Where the hell did that come from?

Where the hell did that come from?

Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one…tIt's raining cats and dogs Eww. Can you imagine...

How to make your audience feel something

How to make your audience feel something

Maya Angelou wisely said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This insight isn't just profound – it's profitable, because in marketing, feeling translates to action.Words matter....

Google is no longer King

Google is no longer King

The mighty have fallen. After decades of unchallenged supremacy, Google has been dethroned as the ruler of the search realm. The tech giant that once commanded the undivided attention of information seekers worldwide now finds itself in the unfamiliar position of...

The Content Echo:  How your words ripple through your industry

The Content Echo: How your words ripple through your industry

Ever thrown a pebble into a pond and watched the ripples spread? That's exactly what happens when you put valuable content out into your industry – except these ripples don't just fade away. They build, they bounce, they create new patterns, and sometimes they come...

The great TikTok panic

The great TikTok panic

If you were anywhere near social media this month, you probably witnessed the TikTok panic. Content creators across America were having collective meltdowns as various states moved to ban the platform. Suddenly, everyone's social feeds were flooded with frantic "Find...

Why nobody shows up anymore

Why nobody shows up anymore

Remember when "yes" meant yes, and "I'll be there" actually meant someone would show up? These days, it seems we're living in a world where commitments have become more of a "let's see how I feel on the day" kind of thing.You've probably experienced it yourself. You...

Colour psychology in content

Colour psychology in content

Words are powerful, but colours speak volumes without saying a thing. Colour choices have a subtle yet significant impact on audience perception and behaviour - colour psychology.Colour is more than just a visual element; it's a silent communicator that can evoke...

Subscribe

Stay up to date with marketing insights, hot tips and interesting POV’s from the MasterJack team.