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Colour psychology in content
Words are powerful, but colours speak volumes without saying a thing. Colour choices have a subtle yet significant impact on audience perception and behaviour - colour psychology.Colour is more than just a visual element; it's a silent communicator that can evoke...
Social proof in content marketing
Consumers are bombarded online with choices, and social proof has become a powerful tool in content marketing. We’ve seen firsthand how leveraging social proof can significantly enhance trust, credibility, and, ultimately, conversions. This article delves into the...
Mindfulness in the pre-holiday business rush
As we approach the end of the year, there's a familiar rhythm in the business world. It's that mix of frantic energy to finish projects and the looming quiet period ahead. You know, the one where clients disappear to beaches and baches, leaving your income stream to...
The psychology of storytelling in content marketing
Storytelling is both an art and a science. At MasterJack, we regularly transform ordinary content into compelling marketing assets that resonate with audiences and drive measurable results. This article delves into the psychological underpinnings of storytelling and...
Survive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra "survive to '25". It's a sentiment that reflects the hope for better days ahead but also the challenge of navigating the current landscape. We've...
Harnessing the quirks of human decision-making
Understanding the intricacies of human psychology is beneficial—it's essential. At MasterJack, we've long recognised that the key to creating truly effective content lies in understanding and leveraging cognitive biases. These mental shortcuts that influence...
Benefits of Content Marketing
It’s been a year-long journey of writing this article series – all so that you can do yourself, what we get paid to do. And often the comment about this DIY content marketing series is “Why would you teach people how to do it themselves?” and “Won’t you lose clients...
Client retention is your secret weapon.
It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren't just a nice-to-have; they’re a must-have for any business looking to thrive.Person-to-person...
AI in content writing: A powerful tool, not a magic wand
Artificial Intelligence has undoubtedly revolutionised the content writing landscape, offering a myriad of possibilities for creators and marketers. I am constantly asked how busy we are at MasterJack because people seem to believe that AI will slow our business down....
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