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The Customer is no Longer King

The Customer is no Longer King

by | Jan 13, 2021 | Content Marketing Articles

In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital...
Time is free, but it’s priceless.

Time is free, but it’s priceless.

by | Jan 30, 2020 | Content Marketing Articles

You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it, you can never get it back. “All these years, you’ve lived but you’ve never had a life.” In the movie Age of Adaline, the main character gets stuck being the same age...
What makes a good website?

What makes a good website?

by | Sep 4, 2019 | Content Marketing Articles

First up, why should you have a website?To generate business and establish credibility. Secondly, why should it look good?Because it can often be a first impression or determine the difference between a new customer and a lost opportunity. So how do you tell the...
Branding is your silent ambassador

Branding is your silent ambassador

by | Apr 3, 2019 | Content Marketing Articles

A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Have a look at your branding. What does a potential customer see if they know nothing else about you? “Brand is the sum total of...