The psychology of good website content
As “the eyes are the windows of the soul”, a website is a look into a business. A website with basic information and a phone number is no longer enough. You only have 10-20 seconds to connect with potential customers through a screen and convince them to keep reading....
Three little letters
Y E S. Three little letters can change your life’s course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say –...
Juggling and balancing different hats
No matter the weather, today I shall wear a hat. Though not just one but many. I’m sure you’ve heard the old saying, “Business owners wear many hats”, well, the same goes for marketers. My days in the industry are still young, with just three years under my belt, but...
Content marketing: a trust strategy
Nearly every business knows they need to do some form of marketing if they want growth. I’ve always said that word-of-mouth is the best form of marketing. Of course, then when someone hears about your business, to check it out further they’re gonna Google you. Do your...