What is a content strategy?
Throughout the lockdowns, businesses quickly realised they needed to be online to survive. SEO keywords were the quick fix to reach the top of search results. And now, it’s becoming more evident that good content that includes keywords is far more powerful because it...
What has LinkedIn become?
LinkedIn, the professional social networking platform, has changed over the years since it was first launched in 2003. Back then, was used as a digital resume or an online job application tool (more like Seek). It was essentially a professional networking site, where...
What does AI mean for marketers?
It’s been happening a lot lately, I get asked what it is that I do, and I passionately talk about content marketing. And then follows “So what do you think of Chat GPT?” And I must confess, when it started surfacing this year, I did have thoughts of ending up with an...
How to market during a recession
We’re facing a downturn. Yup. Did that. Said it out loud. Quick, touch some wood so it doesn’t happen. Wait, maybe you touch it so it does happen. Doh. According to forecasts from Infometrics, the New Zealand economy “might just be able to avoid a recession”. Even if...