Social proof in content marketing
Consumers are bombarded online with choices, and social proof has become a powerful tool in content marketing. We’ve seen firsthand how leveraging social proof can significantly enhance trust, credibility, and, ultimately, conversions. This article delves into the...
Mindfulness in the pre-holiday business rush
As we approach the end of the year, there’s a familiar rhythm in the business world. It’s that mix of frantic energy to finish projects and the looming quiet period ahead. You know, the one where clients disappear to beaches and baches, leaving your income...
The psychology of storytelling in content marketing
Storytelling is both an art and a science. At MasterJack, we regularly transform ordinary content into compelling marketing assets that resonate with audiences and drive measurable results. This article delves into the psychological underpinnings of storytelling and...
Survive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra “survive to ’25”. It’s a sentiment that reflects the hope for better days ahead but also the challenge of navigating the...