Google is no longer King
The mighty have fallen. After decades of unchallenged supremacy, Google has been dethroned as the ruler of the search realm. The tech giant that once commanded the undivided attention of information seekers worldwide now finds itself in the unfamiliar position of...
The Content Echo: How your words ripple through your industry
Ever thrown a pebble into a pond and watched the ripples spread? That’s exactly what happens when you put valuable content out into your industry – except these ripples don’t just fade away. They build, they bounce, they create new patterns, and sometimes...
From survival to success: The mindset shift that changes everything
“We just need to survive until 2025.” If you’ve thought, heard, or said this recently, you’re not alone. With last year’s property market challenges and the uncertainty that came with government changes, many New Zealand businesses are...
The great TikTok panic
If you were anywhere near social media this month, you probably witnessed the TikTok panic. Content creators across America were having collective meltdowns as various states moved to ban the platform. Suddenly, everyone’s social feeds were flooded with frantic...