When I first began working for Gilligan Sheppard, my experience and knowledge of marketing and accounting (this one is obvious) were fairly limited. Despite failing the ‘spelling test,’ Lisa and Debra took a chance on me. Perhaps it was because of ‘team fit’, and they...
You know what’s a red flag? When they don’t get along with your family and friends. Oh, I mean, let’s talk business – red flags to look out for with your marketing agency. Almost anything can come with a red flag, including agencies. And there’s...
Monday morning begins. The predictable annoyance of the alarm clock melody pulls me out of bed, and muscle memory takes charge. There’s no time to spare. Two outfit changes and a coffee down the hatch. The door shuts behind me as I quickly jog my three tote bags to...
No matter the weather, today I shall wear a hat. Though not just one but many. I’m sure you’ve heard the old saying, “Business owners wear many hats”, well, the same goes for marketers. My days in the industry are still young, with just three years under my belt, but...
We are halfway through the year and about 180 days away from the next one, Christmas trees start going up in three months, and January’s intentions have been brought to my attention again. It sinks in, the thief that time really is. When you know what you want, do you...