I left my home in Scotland in August last year to visit my partner on his working holiday in Australia. We planned three months of travelling down Australia’s east coast, and then I would be home in time for Christmas and my 25th birthday. Well, it’s almost a year...
Last month, Lisa and I attended the Brightstar NZ Social Media Forum, chaired by Loren Tomlinson of The Social Collective and sponsored by yours truly (for clarification: MasterJack, not me). The two-day conference featured presentations from various social media...
It’s officially winter! Like every new season, brands face new challenges in staying ahead of trends and ensuring customer loyalty. Winter marketing campaigns in the US and UK are often centred around Christmas, but without the classic symbols of snow and Santa Claus...