Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
Three little letters
Y E S. Three little letters can change your life’s course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say –...
Content marketing: a trust strategy
Nearly every business knows they need to do some form of marketing if they want growth. I’ve always said that word-of-mouth is the best form of marketing. Of course, then when someone hears about your business, to check it out further they’re gonna Google you. Do your...