Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing...
Hopefully, by now, you’re writing content for your audience, keeping your website updated, and appearing in Google search results. So why would you also send a newsletter to your database? Quite frankly, if you’ve already got the content, why wouldn’t you? Newsletters...
If you spend time writing an article, it makes sense to get as much as you can from it. Ideally, it would connect to your desired audience and contain just the right keywords so that Google lists it on page one. That’s the ideal, but how do you make it happen? Let’s...
It’s a good question, how to write an article, and hopefully by now, with this series on content marketing (you’ve just started reading #5) you’ve boarded the content marketing train. Content marketing answers your audience’s questions and helps you build trust,...
As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned...