The gold is in the follow-up question
In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan – to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention...
Content Strategy: Pillars and Clusters
You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to...
KPIs are dead: long live personal goals
A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...