The power of sharing
Why giving away your intellectual property can be your greatest business strategy. Remember when our parents taught us the importance of sharing? That simple lesson, often illustrated with shared toys or split snacks, was more than just a way to keep peace in the...
How to use AI to create content that sounds like you
AI is the new kid on the block that everyone’s talking about, or perhaps, for some of us, we’re a little over talking about it. But here’s the million-dollar question: how do you get AI to write in your brand’s voice without sounding like, well, a...
Statistics speak when people don’t
Why should you bother investigating your marketing statistics? Well, people around you tend to tell you what you want to hear. Customers will give compliments if they like your product/service, but if they don’t, often you won’t hear a thing about it. So here you are,...