Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...
The power of sharing
Why giving away your intellectual property can be your greatest business strategy. Remember when our parents taught us the importance of sharing? That simple lesson, often illustrated with shared toys or split snacks, was more than just a way to keep peace in the...
How to use AI to create content that sounds like you
AI is the new kid on the block that everyone’s talking about, or perhaps, for some of us, we’re a little over talking about it. But here’s the million-dollar question: how do you get AI to write in your brand’s voice without sounding like, well, a...