Client retention is your secret weapon.
It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren’t just a nice-to-have; they’re a must-have for any business looking to thrive....
AI in content writing: A powerful tool, not a magic wand
Artificial Intelligence has undoubtedly revolutionised the content writing landscape, offering a myriad of possibilities for creators and marketers. I am constantly asked how busy we are at MasterJack because people seem to believe that AI will slow our business down....
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...