Why should you bother investigating your marketing statistics? Well, people around you tend to tell you what you want to hear. Customers will give compliments if they like your product/service, but if they don’t, often you won’t hear a thing about it. So here you are,...
At MasterJack, we’re dedicated to delivering digital marketing solutions to our New Zealand clients. In our quest to provide the best services, we conducted extensive research and compared numerous email marketing platforms. After thorough analysis and careful...
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small...
There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 3.07 billion monthly active users YouTube’s potential advertising reach...