AI in content writing: A powerful tool, not a magic wand
Artificial Intelligence has undoubtedly revolutionised the content writing landscape, offering a myriad of possibilities for creators and marketers. I am constantly asked how busy we are at MasterJack because people seem to believe that AI will slow our business down....
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...
The power of sharing: Why giving away your intellectual property can be your greatest business strategy
Remember when our parents taught us the importance of sharing? That simple lesson, often illustrated with shared toys or split snacks, was more than just a way to keep peace in the playground. It was preparing us for a fundamental truth in life and, as it turns out,...