In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital...
At the time of writing this article, we’re about to go back into Level 3 lockdown in Auckland. As much as I hope it’s the last time, there’s every chance that this will become a recurring situation. So when it’s all shut, and the only businesses doing well are the...
Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it. The New Zealand 4-level Covid-19 alert system specifies public health and social measure to be taken against Covid-19. But there’s another system in play for New...
You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it, you can never get it back. “All these years, you’ve lived but you’ve never had a life.” In the movie Age of Adaline, the main character gets stuck being the same age...
First up, why should you have a website?To generate business and establish credibility. Secondly, why should it look good?Because it can often be a first impression or determine the difference between a new customer and a lost opportunity. So how do you tell the...