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We write copy by exploring your stories, passion, and knowledge

Message Strategy

(The foundation)

Your marketing isn’t landing because your messaging is all over the place. We build the framework that gets everyone saying the same thing.

Blog & Article Writing

(Your expertise into words)

Got knowledge but no time to write? A 30-minute conversation becomes a polished article that builds trust and boosts your rankings.

Digital Marketing Copy

(Ads, social, email)

Your posts and campaigns aren’t getting results. We write digital copy that sounds like you and gets people to act.

Website Copywriting

(Your front door)

Your website looks great, but it isn’t converting. We interview your team and write copy that speaks to customers, not at them.

Newsletters

(Stay top of mind)

Your customers loved you, then forgot you. Regular newsletters keep you front of mind and turn one-time buyers into repeat business.

Copy Management

(You write, we polish)

Your team has writing talent but needs support. We edit, manage, and publish your content so quality stays high and deadlines get met.

Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.

About MasterJack

We’re a copywriting agency in Auckland’s CBD, tucked away on level four of the Smith & Caughey building on Wellesley Street West.

We create words in marketing that spark — spark attention, spark connection, spark action.

In 2025, we wrote 148 articles for our clients, achieving an average newsletter open rate of 56.69% — well above the 34% industry benchmark.

We ask the questions nobody else thinks to ask, skip the marketing jargon, and deliver copy that sounds human, not corporate. No pretence. No fluff. Just words that work.

Let’s start a conversation

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EXCELLENT
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Based on 25 reviews
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Tony Hailwood profile picture
Tony Hailwood
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As a financial coach, I've always known my work changes lives, but it has been a constant challenge to communicate that to the right people. This AI marketing workshop was just what I needed. What impressed me most was how the process has helped me cut through the noise and identify exactly who I'm meant to serve. This wasn't just theory, it was hands on - roll up your sleeves and I achieved everything I wanted to right there in the session. By the end, I had clarity on my ideal client and the tools to craft messaging that truly resonates with them. The AI strategies are powerful prompts that will help me connect with the people who need my expertise most, not just some clever prompts someone thought up. If you're in business spinning your wheels and want to get the traction needed to start reaching the clients you're meant to help, this workshop will show you the way. It's an investment in your mission and your business. Highly recommended for anyone serious about making a real impact.
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Scot Pearce profile picture
Scot Pearce
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Straight-up training that delivers. I run a plumbing and drainage business in West Auckland, and I’d happily recommend this AI marketing workshop to any business owner in my network. It was practical, clear, and focused on helping us define our brand voice and customer profiles in real terms; not theory. The presenter made it easy to apply the learning on the spot, with real examples and tools we can use straight away. If you’re a BNI member or small business owner wanting to get genuine results from AI marketing, this workshop’s worth your time. Solid. Recommended.
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Jeremy Caird profile picture
Jeremy Caird
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I'm building a Mobile Digital Billboard business from the ground up, and one of my biggest challenges was creating blog content that would actually get found by event and marketing managers. This workshop gave me exactly what I needed to craft compelling, discoverable content. The hands-on approach was perfect because we didn't just learn about an AI tool, we actually used it to create real content during the session. I left with practical techniques for generating blog ideas, structuring articles, and writing in a way that connects with my target audience. What I loved most was how the workshop sparked creativity while giving structure to the process. It's not about churning out generic content; it's about using AI as a creative partner to express your unique vision and get it in front of the right people. If you're building something new and need to develop a content strategy that works, this workshop is gold. The investment pays for itself in time saved and quality gained. Can't recommend it enough for entrepreneurs and creators.
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Merav Benaia profile picture
Merav Benaia
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Like many starting businesses we had very little time to worry about our website and it's content. But the world does not stand still and these days the digital presence is more important than ever. Lisa and her team helped us capture the essence of what we do and guided us through the process with a knowledgeable hand and a smile.
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Teresa Ma'aelopa profile picture
Teresa Ma'aelopa
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I am a Fractional Marketing Manager and therefore work with a range of marketing suppliers to supply the services my clients need. Masterjack have been writing my clients blogs and newsletter copy, and the results have been consistently amazing. Lisa and the team at Masterjack are incredible. They have a real knack for capturing the right tone, keeping things engaging, and making sure every message hits the mark. Super reliable, creative, adaptable and easy to work with—couldn’t recommend them more highly!
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Gillian Boyes profile picture
Gillian Boyes
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Master Jack has helped us create a social media strategy then provided expert help on coming up with a brand persona and a set of content we're using across our channels. The advice has been straightforward, the content well received by our member firms and Lisa has been extremely easy to work with. A highly expert team at an affordable price for our small organisation. Highly recommend.
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White Refrigeration 1988 Ltd profile picture
White Refrigeration 1988 Ltd
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Our website was ready for a makeover and Masterjack certainly delivered! We are super happy with the result. From the onset, Lisa and her team communicated clearly and professionally. They provided expert advice while being receptive to our feedback making it a stress-free experience. We are looking forward to working with them together on some upcoming projects.
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Procall Ltd profile picture
Procall Ltd
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Master Jack did an excellent job writing copy for our website! They captured our brand’s voice perfectly, delivering clear, engaging content that speaks to our audience. The team was responsive, creative, and professional throughout the process. We're very pleased with the results and highly recommend Master Jack for anyone looking for top-notch copywriting services.
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Anthony Long profile picture
Anthony Long
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Kaeser New Zeeland have been collaborating with MasterJack for our graphic design needs. Lisa and the teams dedication to excellence has made a significant impact on our creative projects. MasterJack has demonstrated a deep understanding of our vision and objectives. Their team is not only attentive to our requirements but also remarkably responsive, turning our ideas into impressive artwork that exceeds our expectations. We truly appreciate their commitment to delivering high-quality designs at reasonable prices, making our collaboration both effective and budget-friendly. I highly recommend MasterJack to anyone seeking a reliable partner for graphic design. Their creativity and professionalism have elevated our projects and made our brand stand out in a competitive marketplace. If you're looking to enhance your visual identity, I encourage you to consider MasterJack. Their impressive portfolio speaks volumes about their capabilities.
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Peter Masefield profile picture
Peter Masefield
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Have used MasterJack several times for copy for clients websites requiring an emphasis on SEO - love their work 🙂

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