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We write copy by exploring your stories, passion, and knowledge

Message Strategy

(The foundation)

Perhaps your marketing isn’t landing because your messaging is confused. We build the framework that gets everyone saying the same thing.

Blog & Article Writing

(Your expertise into words)

Got knowledge but no time to write? A thirty to sixty-minute conversation becomes a polished article that builds trust and boosts your online rankings.

Digital Marketing Copy

(Ads, social, email)

Perhaps your posts and campaigns aren’t getting the desired results. We write digital copy that sounds like you, connects with the reader, and gets them to act.

Website Copywriting

(Your front door)

Your website looks great, but it isn’t converting. We interview you and/or your team and write copy that connects with the customers you want.

Newsletters

(Stay top of mind)

Your customers trusted you, then forgot you. Regular newsletters keep your brand front of mind and turn one-time buyers into repeat business and referrers.

Copy Management

(You write, we polish)

Your team has writing talent but needs support. We edit, manage, and publish your content so quality stays high, sounds like your brand, and deadlines get met.

Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.

About MasterJack

We’re a copywriting agency in Auckland’s CBD, tucked away on level four of the Smith & Caughey building on Wellesley Street West.

We create words in marketing that spark — spark attention, spark connection, spark action.

In 2025, we wrote 148 articles for our clients, achieving an average newsletter open rate of 56.69% — well above the 34% industry benchmark.

We ask the questions nobody else thinks to ask, skip the marketing jargon, and deliver copy that sounds human, not corporate. No pretence. No fluff. Just words that work.

Let’s start a conversation

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EXCELLENT
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Based on 31 reviews
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bruce sheppard profile picture
bruce sheppard
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Gilligan Sheppard commissioned MasterJack to complete a brand persona exercise for our leadership team. We have always had a sense of who we are, what we do, and some idea of the why, but had never articulated it. We also understood that this is what defines our brand and our reputation. Distilling it into words is a very hard thing to do objectively, as it’s difficult to see yourself clearly from the inside. The output was a description of our collective character, our essence as a group of individuals, and an uplifting, clear statement on why we do what we do. It became far more than a piece of marketing collateral; it is now a full document guiding our entire business strategy. The MasterJack team are intelligent, thoughtful, energetic, and reflective people who bring their full critical thinking to each engagement. I would recommend them to any business wanting to understand and express in their marketing who they really are.
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Shan Fernando profile picture
Shan Fernando
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I worked with Masterjack for our brochure for Luxe Sparkle. She really understood our business what we do and how we wanted to present ourselves to our clients. The wording feels natural and sounds like us, which was very important to me. She made the whole process easy and the final brochure looks professional and clearly communicates our value I would definitely recommend Lisa to any business owner who wants their marketing content to sound professional while still keeping their own voice. Thanks Team Masterjack !!!
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Rohan Dhamija profile picture
Rohan Dhamija
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We had such a great experience with Lisa and the Masterjack team. They sat down with our clients and turned those conversations into real, engaging stories about Vietnam and Japan for our newsletter and it showed, because both destinations are now our best sellers. If you're a business owner who wants genuine connection with your audience instead of generic AI content, I'd recommend them without hesitation.
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Sophie Kaiser profile picture
Sophie Kaiser
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Working with Lisa and the MasterJack team has been one of the best decisions I’ve made for my business this year. I came in knowing my website needed work but not quite knowing how to articulate what I do in a way that truly reflects the quality and depth of my offering. What I got back was copy that not only sounds like me, but it also sounds like the best, most confident version of me. They have a rare ability to take what’s in your head, and sometimes what you don’t even know is in your head and turn it into words that connect. They understood my brand, my methodology, and my two very different audiences from the start, and wove them together in a way I couldn’t have done myself. If you’re a business owner who knows your work is good but struggles to communicate it at the level it deserves, this is the investment to make. I couldn't recommend MasterJack more highly. Sophie K — Thrive Performance Expert, Sophie K Coaching
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Syed Badruddin Shah profile picture
Syed Badruddin Shah
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I had a fantastic experience with Master Jack. The team was professional, reliable, and delivered high-quality work from start to finish. Communication was clear, timelines were met, and the end result exceeded my expectations. Lisa, the director, clearly leads the business with integrity and a strong focus on customer satisfaction. You can tell she genuinely cares about both the quality of the work and the client experience. I wouldn’t hesitate to recommend Master Jack to anyone looking for a trustworthy and professional service. Will definitely use them again!
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James Stokes profile picture
James Stokes
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We recently worked with MasterJack to create business cards and a flyer for our business, Heat Pump Installers Auckland, and we couldn't be happier with the results. We simply provided our website and brand assets, and their team took care of everything else - from writing the copy to designing the layout and organising the printing. What impressed us most was how well they understood our brand from the get-go. The first draft they sent us looked fantastic, and we had hardly any changes to request. It's rare to find a service that nails it so quickly and efficiently. The whole process was smooth and professional. If you're looking for someone to handle your marketing materials from start to finish without the back-and-forth headaches, I highly recommend MasterJack. Great work and great service!
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Tony Hailwood profile picture
Tony Hailwood
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As a financial coach, I've always known my work changes lives, but it has been a constant challenge to communicate that to the right people. This AI marketing workshop was just what I needed. What impressed me most was how the process has helped me cut through the noise and identify exactly who I'm meant to serve. This wasn't just theory, it was hands on - roll up your sleeves and I achieved everything I wanted to right there in the session. By the end, I had clarity on my ideal client and the tools to craft messaging that truly resonates with them. The AI strategies are powerful prompts that will help me connect with the people who need my expertise most, not just some clever prompts someone thought up. If you're in business spinning your wheels and want to get the traction needed to start reaching the clients you're meant to help, this workshop will show you the way. It's an investment in your mission and your business. Highly recommended for anyone serious about making a real impact.
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Scot Pearce profile picture
Scot Pearce
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Straight-up training that delivers. I run a plumbing and drainage business in West Auckland, and I’d happily recommend this AI marketing workshop to any business owner in my network. It was practical, clear, and focused on helping us define our brand voice and customer profiles in real terms; not theory. The presenter made it easy to apply the learning on the spot, with real examples and tools we can use straight away. If you’re a BNI member or small business owner wanting to get genuine results from AI marketing, this workshop’s worth your time. Solid. Recommended.
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Jeremy Caird profile picture
Jeremy Caird
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I'm building a Mobile Digital Billboard business from the ground up, and one of my biggest challenges was creating blog content that would actually get found by event and marketing managers. This workshop gave me exactly what I needed to craft compelling, discoverable content. The hands-on approach was perfect because we didn't just learn about an AI tool, we actually used it to create real content during the session. I left with practical techniques for generating blog ideas, structuring articles, and writing in a way that connects with my target audience. What I loved most was how the workshop sparked creativity while giving structure to the process. It's not about churning out generic content; it's about using AI as a creative partner to express your unique vision and get it in front of the right people. If you're building something new and need to develop a content strategy that works, this workshop is gold. The investment pays for itself in time saved and quality gained. Can't recommend it enough for entrepreneurs and creators.
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Merav Benaia profile picture
Merav Benaia
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Like many starting businesses we had very little time to worry about our website and it's content. But the world does not stand still and these days the digital presence is more important than ever. Lisa and her team helped us capture the essence of what we do and guided us through the process with a knowledgeable hand and a smile.

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