We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
Survive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra "survive to '25". It's a sentiment that reflects the hope for better days ahead but also the challenge of navigating the current landscape. We've...
Harnessing the quirks of human decision-making
Understanding the intricacies of human psychology is beneficial—it's essential. At MasterJack, we've long recognised that the key to creating truly effective content lies in understanding and leveraging cognitive biases. These mental shortcuts that influence...
Benefits of Content Marketing
It’s been a year-long journey of writing this article series – all so that you can do yourself, what we get paid to do. And often the comment about this DIY content marketing series is “Why would you teach people how to do it themselves?” and “Won’t you lose clients...
Client retention is your secret weapon.
It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren't just a nice-to-have; they’re a must-have for any business looking to thrive.Person-to-person...
AI in content writing: A powerful tool, not a magic wand
Artificial Intelligence has undoubtedly revolutionised the content writing landscape, offering a myriad of possibilities for creators and marketers. I am constantly asked how busy we are at MasterJack because people seem to believe that AI will slow our business down....
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...